PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. For more information, visit or follow Bojangles on Facebook, Instagram and Twitter. Currently, Bojangles has approximately 750 system-wide restaurants in 11 states. Founded in 1977 in Charlotte, N.C., Bojangles® serves menu items such as made-from-scratch biscuit breakfast sandwiches, delicious hand-breaded bone-in chicken, flavorful fixin’s (sides) and Legendary Iced Tea®. is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes, including breakfast served All Day, Every Day. Whether you’re hitting the road, planning for a staycation in the backyard or parking yourself on the couch in the air conditioning, an ice-cold cup of MTN DEW Southern Shock will add a sizzlin’ splash to any summer soiree.įans should follow to stay up-to-date with the latest MTN DEW Southern Shock news and share what they think of Bojangles’ all-new Dew on social media using #MtnDewSouthernShock.īojangles, Inc. “Having fans as equally dedicated as DEW’s, Bojangles is the perfect partner to help unleash the bold new flavor out into the wild – and we know fans are already loving it.” “MTN DEW’s bold and refreshing spirit comes alive with every sip of our new Southern Shock beverage and it’s truly the perfect refreshment for those hot southern days and nights,” said Chauncey Hamlett, vice president and chief marketing officer for PepsiCo Beverages North America (South Division). Plus, it’s said to pair exceptionally well with our perfectly-seasoned fried chicken and made-from-scratch buttermilk biscuits.” “Our exclusive MTN DEW flavor will electrify your summer and shock up the mundane. It’ll cool you down and light you up all at the same time,” said Jackie Woodward, Bojangles’ chief marketing officer. “MTN DEW Southern Shock is summer on ice. The new product is already a fan favorite across participating Bojangles locations. The fruity, fizzy thirst quencher is a collision of Bojangles’ real-deal, Southern flavor and MTN DEW’s bold and playful spirit. MTN DEW Southern Shock is an all-new, tropical-punch flavored drink that is sure to shock every taste bud with each sip. Bojangles and PepsiCo’s MTN DEW– both born and bred in the South – know a little something about beating high temperatures, so they’ve teamed up to provide fans the thirst-quenching relief we all need: MTN DEW Southern Shock. – Summer is here, and with it, comes the sweat-through-your-shirt, inescapable Southern heat we know all too well. Promotional material for Atomic Blue can be found here.CHARLOTTE, N.C.By coincidence, Purple Thunder, Berry Monsoon and Atomic Blue: all three flavors were released on May 2nd and are exclusive to a certain franchise.In 2021, Kum & Go began to replace Atomic Blue with Major Melon at most locations, similar to how Speedway replaced Cyclone with Major Melon in March 2022. It was also released at Sheetz convenience stores not long afterward. In May 2020, it was officially released in Kum & Go gas stations locations in the United States in soda fountains as a permanent flavor. From this leak, there was no information at the time as to where would it be exclusive to. On February 21st, 2020, in a r/MountainDew Reddit post, Atomic Blue was first leaked by a user named u/Flashpath showing an image of Atomic Blue in its glass cup design from the official PepsiCo Beverage Facts website as a soda fountain exclusive, with the image showing its flavor as Electrifying Lemonade. Its tagline is " DEW with Electrifying Lemonade Flavor." History Atomic Blue, as its name suggests, is an Electric Lemonade (Sour Blue Raspberry Lemonade) flavor of Mountain Dew and has a blue look, partly having a comparable tasting flavor to that of Game Fuel (Lemonade) and Vibe.
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